Web Site Design Services

Design encompasses developing, building, testing, and launching a new, custom Web site. A partial list of tasks includes:

  • compiling and documenting the client's and Web site's requirements
  • searching for and registering one or more domain names (i.e., Web addresses)
  • setting up an account with a Web hosting service
  • mapping out the Web site's architecture and navigation
  • mocking up several conceptual Web page layouts
  • writing, revising, and finalizing a Web site design plan including a budget and schedule
  • hand coding up-to-date, streamlined HTML5 and CSS3 source code that contains the tagged content and formatting instructions for each Web page and validating it to ensure current standards are met
  • adding scripts for any visitor-actuated functionality
  • editing text for search engine optimization to improve Web pages' search engine rankings as well as for style, tone, format, spelling, punctuation, and grammar
  • editing (i.e., "photoshopping") graphics and images for aesthetic reasons and Web optimization (i.e., reducing file size to shorten load time)
  • applying Responsive Web Design (RWD) techniques and testing and debugging the Web site across the continuum of viewport resolutions of the current versions of the most popular browsers (i.e., Apple Safari, Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, and Opera)
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Other Services


Redesign entails a one-time revision of an existing Web site's architecture, navigation, page layout, code, content, and search engine optimization – basically, an overhaul. The goal is to improve the usability, effectiveness, and operational efficiency of your current Web site.


Maintenance involves ongoing updates, scheduled as needed, to an existing Web site's content to increase the number of repeat visitors and improve search engine rankings.


Management pertains to one or more of the following:

  • a comparative analysis of competitors' Web sites against yours including recommendations for improvements
  • an analysis of traffic flow through your Web site identifying problematic pages where visitors frequently exit and including recommendations for improving visitor retention
  • a search-engine-marketing (SEM) campaign to increase your Web site's traffic based on targeted keywords used in online searches
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Do You Need Your Web Design Done Well?

Listed below are some questions that you want to ask when designing or redesigning your Web site:

  • Is your Web site's home page buried under a semantically worthless and iOS-unfriendly Flash splash page that kills its search engine rankings and obstructs your site's visitors?
  • Does your site utilize semantic HTML5 to tag page content for syndication, search engines, and screen readers for the visually impaired?
  • Does your site's HTML include Open Graph protocol tags that enable it to become a rich object in Facebook?
  • Does your site use CSS for page layout in lieu of outdated and unmanageable tables?
  • Does your site use internal style sheets and inline style rules that interfere with search engine indexing?
  • Is your site's page layout fluid (vs. fixed-width) to minimize the occurrence of bothersome horizontal scroll bars and to maximize usability?
  • Is your site styled with Responsive Web Design (RWD) techniques so that it is easily viewed across the full spectrum of Web-enable devices from mobile phones to TVs?
  • Does your site take advantage of the new style properties included in CSS3?
  • Does your site factor in your competitors' Web site content, designs, functionality, and SEO strategies?
  • Is your site's content thematically organized, written, linked, and regularly updated to maximize the average visit time, increase the number of repeat visitors, and improve pages' search engine rankings?
  • Do your Web pages' titles, meta data, structures, tagging, headings, and content reflect a coherent SEO strategy that will improve search engine rankings?
  • Are your site's graphics (i.e., logos and images) Web-optimized to minimize file sizes and loading times while maximizing resolution?
full screenshot of the home page of a sample service provider Web site designed by Web Design Done Well