Web Site Design Services
Design encompasses developing, building, testing, and launching a new, custom Web site. A partial list of tasks includes:
- compiling and documenting the client's and Web site's requirements
- searching for and registering one or more domain names (i.e., Web addresses)
- setting up an account with a Web hosting service
- mapping out the Web site's architecture and navigation
- mocking up several conceptual Web page layouts
- writing, revising, and finalizing a Web site design plan including a budget and schedule
- hand coding up-to-date, streamlined HTML5 and CSS3 source code that contains the tagged content and formatting instructions for each Web page and validating it to ensure current standards are met
- adding scripts for any visitor-actuated functionality
- editing text for search engine optimization to improve Web pages' search engine rankings as well as for style, tone, format, spelling, punctuation, and grammar
- editing (i.e., "photoshopping") graphics and images for aesthetic reasons and Web optimization (i.e., reducing file size to shorten load time)
- applying Responsive Web Design (RWD) techniques and testing and debugging the Web site across the continuum of viewport resolutions of the current versions of the most popular browsers (i.e., Apple Safari, Google Chrome, Microsoft Internet Explorer, Mozilla Firefox, and Opera)
Redesign entails a one-time revision of an existing Web site's architecture, navigation, page layout, code, content, and search engine optimization – basically, an overhaul. The goal is to improve the usability, effectiveness, and operational efficiency of your current Web site.
Maintenance involves ongoing updates, scheduled as needed, to an existing Web site's content to increase the number of repeat visitors and improve search engine rankings.
Management pertains to one or more of the following:
- a comparative analysis of competitors' Web sites against yours including recommendations for improvements
- an analysis of traffic flow through your Web site identifying problematic pages where visitors frequently exit and including recommendations for improving visitor retention
- a search-engine-marketing (SEM) campaign to increase your Web site's traffic based on targeted keywords used in online searches
Do You Need Your Web Design Done Well?
Listed below are some questions that you want to ask when designing or redesigning your Web site: